How to get there
Experience the ease of traveling to the breathtaking Jungfrau Region with direct flights from Seoul to Zurich, operated by SWISS and Korean Air. SWISS offers direct flights three times a week, starting from May 2024 until October 2024, with a flight duration of approximately 12 hours. The route is not operated during the winter timetable and will be resumed for the summer timetable starting 30 March 2025. Korean Air also provides seasonal direct flights, ensuring a seamless journey for your clients.
Upon arrival in Zurich, your clients can enjoy the convenience of a direct train connection from Zurich Airport to Interlaken, located in the heart of the Jungfrau Region. The train ride offers stunning scenic views and takes approximately 2 hours, providing an unforgettable start to their Swiss adventure.
Encourage your clients to use the Swiss Travel Pass, an excellent way to travel around Switzerland. This pass offers unlimited travel on the Swiss Travel System network, including trains, buses, and boats, making it easy to explore the beauty of Switzerland with ease and flexibility.
More information: Arrival - Sales Corner Jungfrau Region
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Crash Landing on You
Grindelwald and the Jungfrau Region provided breathtaking filming locations for the beloved Korean drama Crash Landing on You. Fans of the series can visit Jungfraujoch – Top of Europe, where the eternal snow and panoramic views of the Aletsch Glacier created a truly magical setting for key scenes. At Kleine Scheidegg, the charming alpine ambiance and stunning backdrop of the Eiger, Mönch, and Jungfrau mountains added an extra layer of romance to the drama. In Grindelwald-First, the stunning alpine scenery and thrilling mountain experiences provided a memorable backdrop that contributed to the drama's captivating visual storytelling.
These iconic locations invite visitors to step into the world of Crash Landing on You and immerse themselves in the enchanting landscapes that brought the story to life.
Cultural Experiences
Alpine Cheese Festival at Grosse Scheidegg
The Alpine Cheese Festival is a cherished annual event in the Jungfrau Region, celebrating the rich tradition of alpine cheese production. Held in the idyllic setting of Grindelwald, this festival marks the culmination of the alpine summer, when farmers return from the mountain pastures with their herds and freshly crafted alpine cheese.
Visitors can enjoy a lively atmosphere featuring traditional Swiss music, folk performances, and authentic culinary delights. A highlight of the event is the opportunity to sample and purchase a variety of alpine cheeses, each with unique flavors reflecting the mountain pastures where they were made. The festival also includes demonstrations of age-old cheese-making techniques, offering a fascinating glimpse into this Swiss heritage.
Perfect for families and food enthusiasts, the Alpine Cheese Festival is a wonderful way to experience Swiss culture and the timeless charm of Grindelwald.
Männlichen Spring Festival
The Männlichen Spring Festival is a vibrant celebration that marks the arrival of spring in the stunning alpine landscape of the Jungfrau Region. Taking place on Männlichen, this family-friendly event combines breathtaking scenery with traditional Swiss culture and entertainment.
Visitors can enjoy a variety of activities, including live folk music, traditional dance performances, and delicious local cuisine. The festival offers a unique opportunity to experience Swiss alpine traditions while soaking in the fresh mountain air and panoramic views of the Eiger, Mönch, and Jungfrau peaks.
Perfect for all ages, the Männlichen Spring Festival is a delightful way to welcome the new season and discover the beauty and charm of this iconic alpine destination.
Lauberhorn Race
The Lauberhorn Race is one of the most exciting and prestigious events in the world of alpine skiing, held annually in the picturesque village of Wengen in the Jungfrau Region. As part of the FIS Ski World Cup, this thrilling race attracts top athletes and passionate fans from all over the world.
The race is renowned for its challenging course, which winds down the legendary Lauberhorn mountain, offering spectacular views of the surrounding peaks and the Swiss alpine landscape. Visitors can witness the incredible speed and skill of the world’s best skiers, all while enjoying the festive atmosphere of Wengen, with its lively après-ski events and local traditions.
Whether you're a sports enthusiast or simply looking to experience the excitement of a world- class ski event, the Lauberhorn Race is an unforgettable highlight of the winter season in the Jungfrau Region.
Alp Dairy Visit at Schiltalp
A visit to the Alp Dairy at Schiltalp in Mürren offers a unique and authentic Swiss experience, where visitors can immerse themselves in the traditional art of alpine cheese-making. Located high in the mountains, Schiltalp is a picturesque alpine dairy farm that produces some of the finest local cheeses, using time-honored techniques passed down through
generations.
Guests can tour the dairy, watching the cheese-making process firsthand and learning about the history of alpine farming. The experience is enriched by the stunning alpine views of the Eiger, Mönch, and Jungfrau mountains. Visitors can also taste a variety of freshly made cheeses, savoring the rich, creamy flavors that reflect the pure mountain pastures where the cows graze.
The Alp Dairy visit at Schiltalp is a perfect way to discover Swiss culinary traditions and enjoy the beauty of Mürren's alpine landscape in a truly memorable setting.
Alpine Descent (Alpabzug)
The Alpine Descent is a cherished tradition in the Jungfrau Region, celebrated in late summer and early autumn as farmers bring their cattle down from the high alpine pastures. This picturesque event sees the cows adorned with colorful flowers and large bells, creating a festive atmosphere that draws both locals and visitors alike.
As the cattle make their way through the villages, the scene is filled with the sounds of jingling bells and the joyful melodies of traditional Swiss music. The Alpabzug is a vibrant celebration of Swiss culture, with food stalls offering local specialties and festivities that showcase the region’s rich heritage.
The Alpine Descent is a perfect opportunity to experience the timeless charm of the Jungfrau Region and connect with its agricultural traditions in a lively and welcoming setting.
Itineraries
There is much more to discover in the Jungfrau Region than skiing, James Bond and Sherlock Holmes. Whether your clients want to see all the highlights, prefer to go off the beaten track or are travelling with children, there is something for everyone to discover in the Jungfrau Region.
